The purpose of this post is to raise equity finance of $us 15 million in return for 45% of the company from a participating partner that can add value and promote the MobiCash concept locally and internationally.

The remarkable growth in access to mobile telephony in developing markets has created the possibility of delivering new financial services by leveraging secure, low-cost mobile networks and platforms.

Our business model provides scalability and diverse revenue streams with fundamentally sound underlying businesses, which will enable MobiCash to achieve profitability in a short period of time. Mobicash has got wealth experience in the IT, Telecommunication and Financial industry and is ready to propose a sound business plan with a good revenue model.

Therefore, MobiCash is actively seeking finance partners to assist in expanding the South African and African global network of the mobile payment business. This will be an ideal investment for the entrepreneur who wishes to capitalize on the mobile payment popularity, without being hindered by the lack of technical skills, or getting bogged by the complexities of running that kind of business.

Business Description

MobiCash is a complete mobile payment platform that works immediately on every phone. Transactions are securely signed with NSDT™ (Near Sound Data Transfer), a technology that sends “cryptosounds” through the phone’s audio channel to enable contact-less mobile payment.

All phones can make payments using MobiCash no matter what phone model or network operator. You do not need to modify your phone in order to use MobiCash. Due to its simplicity MobiCash mobile payment has wide appeal, is easy to deploy and open to everyone – there are no complicated software downloads necessary and no restrictions to enrolment.

Company Background: MobiCash was born out of the need to develop a convenient, secure and affordable payment platform that will address the use of our technology to enable people who are not served by financial institutions to start using financial services without having to access them through traditional bank branches. By combining his vast knowledge in various IT domains and his experience in learning and excelling at new technologies, Patrick Ngabonziza Gordon was able to devise a realistic business model and plan that utilise the convergence of banking and telecommunications technologies.

With MobiCash, every phone becomes like a bank account that is identified by its phone number. Users can easily load, transfer, spend, give or retrieve cash from their phone.

Business Description

MobiCash is a complete mobile payment platform that works immediately on every phone. Transactions are securely signed with NSDT™ (Near Sound Data Transfer), a technology that sends “cryptosounds” through the phone’s audio channel to enable contact-less mobile payment.

All phones can make payments using MobiCash no matter what phone model or network operator. You do not need to modify your phone in order to use MobiCash. Due to its simplicity MobiCash mobile payment has wide appeal, is easy to deploy and open to everyone – there are no complicated software downloads necessary and no restrictions to enrolment.

Business Strategy

To fill a niche of providing the first real opportunity for many unbanked people to get on to a formal “banking ladder” with benefits including basic bank accounts, savings and micro-credits This is very promising for emerging countries as it brings them bank services leveraging the existing cell phone infrastructure already in place. MobiCash has a simple solution to bank the unbanked and offer them secure mobile transaction capabilities.

MobiCash™ is the latest innovation in mobile payment solutions. Recognizing the huge need for fast, easy, cheap and convenient mobile payment solutions MobiCash introduces the world’s first truly universal mobile payment platform. Operating on any mobile network on earth our system is guaranteed to have rapid global growth.

Products & Services

MobiCash leverages the ubiquity and power of the standard mobile phone as a payment platform, delivering more customer convenience. MobiCash is able to offer anyone with a cell phone a convenient, simple and easy to use mobile payment and banking at low transaction fees regardless of the device and the mobile network operator he is on. MobiCash turns any cell phone into a Merchant Point of Sale (PoS), giving the merchant the ability to do both Merchant-to-Customer and Customer-to Merchant transactions opening up business opportunities for a multitude of small businesses and operators. The merchant can sell goods and services as well as take deposits and provide cash back services.

Market

The climate for a successful mobile payment business is perfect. A quick look at the figures helps understand why. Blycroft (http://www.ametw.com/Africa_Subscriber_Data.html) estimates that there will be some 415.3 million mobile subscribers in Africa at the end of July 2009; up from 320.8 million in the same period in 2008, and representing growth of some 29 percent. In 1Q 2006 there were some 147.4 million mobile subscribers in Africa; and by 1Q 2008 the number had risen to 301.7 million. These numbers also confirm that the mobile telecom market in Africa has a huge potential for expansion. Africa is the world’s fastest growing telecom market with 60 million new subscribers in 2006. This value represents growth of 47 percent. With a population of over 900 million and only two out of 10 Africans (21 percent penetration rate) having access to mobile phones, this emerging telecom market clearly offers huge potential.

Strategy & Distribution

Our projected growth rate is predicated on our pre-market research that show the “unbanked” market to have unlimited potential. Mobile Payment is the future for all payments in the world: Money Transfer (Remittance) by SMS/USSD in seconds cross border or Mobile Commerce anywhere & anytime. MobiCash uses existing mobile communications infrastructure. Thus MobiCash does not have to invest time, money and effort in setting up new infrastructure. MobiCash solutions offer a physical proximity that other methods, such as the internet or ATMs, cannot match. With mobile phones, customers do not have to walk miles to find a branch – instead, they are carrying the bank with them.

Competition:

Any business that can continuously come up with innovative solutions to significant customer problems will invariably win and MobiCash intends to differentiate itself from its competitors by offering the most extensive mobile payment available supported by the most up-to-date, well-informed staff and through service, knowledge and competitive prices.  Recognizing the huge need for fast, easy, cheap and convenient mobile payment solutions MobiCash has introduced the latest innovation in mobile payment solutions. And the world’s first truly universal mobile payment platform. Operating on any mobile network on earth our system is guaranteed to have rapid global growth.

The majority of existing mobile payment solutions rely on technologies such as SMS, USSD, NFC, or STK that suffer from weak security, mobile network operator dependence, requirements for specific handset technology, or inappropriate design for retail transactions. These weaknesses have hindered the effective deployment of many mobile payment services.

Outlook: in by year 5.

56.2 millions Mobile payment subscribers

21 millions transactions/day

Operations in

Subscribers

Average Transactions/year

Annual revenues

Net profit

Southern Africa

12,340,000

592,320,000

$ 211.5 millions

$ 52.8 millions

East Africa

8,192,100

393,220,800

$ 129.9 millions

$ 32.4 millions

West Africa

22,560,000

1,082,880,000

$ 389.8 millions

$ 97.4 millions

Central Africa

5,760,640

276,540,720

$ 100.1 millions

$ 25.0 millions

North Africa

13,160,750

631,716,000

$ 238.7 millions

$ 59.6 millions

TOTAL

56,252,8750

2,976,677,520

$1,074.5 millions

$ 267.2 millions